Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling!

Given that this session was out the last session of 5 weeks long Storytelling Master Class. We wanted to create a timeline. Where entrepreneurs to learn something new each week.

Starting out by going back to the beginning of storytelling and its power, back to the stone age, way back when it was in the form of cave paintings. To understand why we need storytelling in the first place. Then, we jumped into a bit more specific topic. How to use storytelling in your Pitch. We all know the importance of masting the skill of storytelling as an entrepreneur. So we explain how to present your pitch to investors. We then showed a step by step guide to how to create the perfect pitch deck. The third session was about the story behind your business. Why and whom they started their businesses. Forth, the story behind your brand. Where showed them the power of branding. The fifth and last session was the Storytelling in Social Media. We dived deep into the social media platforms and when and where to use them. Which social media platforms are relevant to their businesses. We covered the following:

1. Write your entire story in a Facebook post

Use between 120 characters and 280 characters on your post.

2. Create a Facebook photo album

It’s important to create an album Events on Facebook. Especially when you have a lot of pictures to share.

3. Produce a long Facebook video

Facebook allows you 120 minutes

4. Go live on Facebook

Being authentic is a key aspect of storytelling! Facebook ranks live videos higher in the News Feed when they are live than after they end.

5. Sequence your Facebook ads

Explained more in depth on our online course here!

5 Ways to Use Storytelling in Your Social Media Marketing
Its explained in depthe on our online course here!



1. Create a narrative with your Instagram caption

While a high-quality image is important for an Instagram post, a captivating caption can help to complete the story by sharing a narrative.

An example: Airbnb

2. Tell a visual story with your Instagram profile

A creative way to share on Instagram is to use several posts to create a huge image on your Instagram profile. When done well, it can look very appealing.

3. Curate user-generated content on Instagram

Ask your followers to use your own hashtag. For example #MadamRotterdam. Promise to repost if the use it and do repost.

4. Create a short video or boomerang on Instagram

  • Stick to the point (This doesn’t mean your videos have to be short.)
  • Use on-screen captions to help storytelling
  • Use text captions to expand on the video story
  • Square videos are more popular than landscape ones but experiment with both

5. Use a series of Instagram stories

Ideally, 10 stories a day.


1. Tweet a storm

Can’t fit your story into 140 characters or one tweet? Try using more tweets.

2. Create a Twitter Moment

According to Twitter, Moments is a new and dynamic way for people to tell their stories. They’re like tweetstorms but more beautiful and interactive.

3. Attach multiple photos to a tweet

Research by Twitter has shown that tweets with photos get 313% more engagement.

4. Create a GIF to share on Twitter

In 2015, more than 100 million GIFs were shared on Twitter.

5. Spread your own hashtag

Hashtags can be a great way to curate stories from your community.

6. Tap into a trending hashtag

Tap into a trending hashtag to share your brand story. Most importantly, the hashtag has to be relevant and appropriate for your brand.


1. Design a relevant Snapchat Geofilter

If your audience is on Snapchat, Snapchat Geofilters could be one of the best ways to reach them.


Madam Rotterdam YouTube: https://bit.ly/2QSfZjf

1. Create a YouTube channel or playlist

Among all the different types of content, YouTube, it’s the best format for storytelling.

Finelly, we ended up with Q&As and some delcouse food and drinks.



About Storytelling Masterclass Hosts:

Maria Bahamam is an innovative entrepreneur, public speaker, content creator and a woman in Tech. She is CEO and founder of Madam Rotterdam. Madam Rotterdam is a platform that connects tourists, expats, and local businesses together through the use of high tech and AI. Maria is bringing forth the community of Rotterdam and showcasing talent through a series of live stream interviews every Thursday at the Venture Cafe and through a podcast every Friday. Her mission is to inspire people and put more positive content out into the world.

Mike Rynart is a Web Consultant helping people to become more effective online. Mike has been developing for the Web since 2000. He spends his days helping companies to grow their business through engaging tech solutions, and his nights dreaming about how to make tomorrow’s Web sites even better. Mike believes everyone has a story to tell. Your message has the ability to change somebody’s life. Mike’s mission is to help you share yours with the world.

Madam Rotterdam

Author Madam Rotterdam

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